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GMA shines a spotlight on skilled grounds staff during #GroundsWeek 2026 (Copy) (Copy) (Copy)

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GMA shines a spotlight on skilled grounds staff during #GroundsWeek 2026 (Copy) (Copy) (Copy)

The GMA has launched this year’s #GroundsWeek campaign with a striking new video created in partnership with Brighton & Hove Albion and the World Snooker Tour (WST).

The film brings together two expert teams whose work is essential yet often overlooked, showcasing the specialist skills required to prepare both elite football pitches and professional snooker tables.

For years, people have often compared high-quality sports surfaces to “snooker tables”. This video brings that comparison vividly to life by following the Brighton & Hove Albion grounds team and a WST table fitter, to reveal the precision and care that is essential in both roles.

But behind this celebration, lies a challenge for the grounds management industry.

The campaign celebrates the people who look after sports surfaces, school grounds, community fields, public spaces and more – places that host everything from elite fixtures to grassroots matches, school sport and everyday recreation.

This new video aims to raise awareness of this essential work and highlight the consistently high standards that both grounds staff and WST table fitters achieve every single day.

Geoff Webb, CEO of the GMA said: “#GroundsWeek is our chance to celebrate the fantastic people who make sport happen. Their expertise ensures pitches, parks and community spaces are in great condition all year round. This new video shows the pride and professionalism in our industry, and we’re delighted to work with the World Snooker Tour and Brighton & Hove Albion to highlight the brilliant work grounds staff do every day.”